curriculum vitae
Enrolled in MIT - Spring 2024
Amazon Business, October 2022 - October 2023
Head of UX Studio, North America
I lead a team of designers dedicated to designing end-to-end experiences for suppliers and buyers on the Amazon Business marketplace. My contributions to this team include vision work, road mapping, resource planning, aligning stakeholders, facilitating collaboration, creating operational workflows, process delivery, and mentoring managers and staff. Most critically, I work closely with Sales and directly with customers to dive deep into the customer problem space, learn about their operations and design scalable solutions that address real-world problems.
Amazon Care, July 2022 - October 2022
Head of Core Patient Experience
Led a team of designers focused on designing the patient end-user experience. While Amazon Care was deprecated, the tools and experience design were reapplied to the Amazon Clinic experience. Some features include merchandising treatable low-risk conditions through a self-serve interface that supports medical intervention throughout the patient journey. One of the more significant contributions was the new operational flywheel and 3-year plan I drafted and shared with the product team. In the new model, Amazon would win by partnering with third-party medical services instead of building a monolith to support the growth and acquisitions of new users. This new model is estimated to unlock tremendous value for the company, which, in return, will unlock deeper savings for customers.
Vori Health, June 2020 - April 2022
Chief Design and Experience Officer
Led the vision work and multidisciplinary design team that delivered the end-to-end experience of a new integrated model of care. The clinical environment merged a best-in-class virtual and in-person experience, including asynchronous physical therapy content leveraging motion-tracking AI. Patient care teams closely monitored all patient engagement with the platform using a clinical portal designed by the team. We went from zero to one in under three months of incorporating and were able to deliver comprehensive and effective care from the initial launch. My scope of work included product and marketing tech, brand, creative strategy, customer and talent acquisition, and customer engagement.
Lyric Hospitality, April 2019 - June 2020
Director of Product Design
Reported to the CEO. Led a cross-functional product team in delivering a property management system (PMS) that enabled booking, reservation management, building, and remote suite access. Work included channel merchandising, workflow management, and marketing tech.
Theranos, March 2014 – April 2017
Senior Director of Experience Design
Reported directly to the CEO. Led cross-functional teams on end-to-end tech-enabled service design, including the retail, patient, clinician, lab tech, and business insights portals. Deployed lean design methodologies and worked closely with CMO and Sales on market support, outreach, retail, OOH experiences, and CCO on the brand overlay. Hands-on with PM, BizOps, Dev, and QA to align strategies with development plans to achieve cohesive experiences across all consumer touch points.
TBWA/CHIAT/DAY, July 2012 – March 2014
Director of User Experience
Led the creative strategy and experience design for the Qatar Foundation offline-to-online information portal and content management system. Spearheaded the Four Seasons tablet, online booking, and retail experiences. Led end-to-end experience design for Theranos retail, clinician, technician, and patient diagnostic experience.
Independent, January 2011 – July 2012
Product Design Consultant
TBWA\CHIAT\DAY - Grammys, Pepsi, Kraft, Energizer, Apple
Netflix - Mobile search TRON 30th Anniversary - Executive producer
72andSunny - Unilever
Crispin, Porter + Bogusky, April 2011 – December 2011
Associate Director of User Experience
Led experience design on Shop Small – Small Business Saturday, Travel Insiders, and Nextpedition for American Express. They were consulted on American Express OPEN products and marketing sites.
Yahoo!, August 2006 – April 2011
Product Design Lead
Designed and prototyped ad user experiences, demand enterprise tools for creating ad experiences, iPhone, iPad, and Android product strategy, and UI frameworks for media properties.
Samsung, May 2003 – August 2006
Advanced Product Design Lead
Led design strategy and execution for mobile and home network user experiences, hardware interface design, software interface design, and advanced technology research & development.
The HeArt Project, September 2001 – October 2002
Artist Resident (social outreach volunteer)
Taught Illuminated Manuscripts workshops to LAUSD at-risk youth grades 8-12. Held exhibits to present the work at LACMA.
Pow Wonderful, January 2002 – January 2003
UX/Digital Design Director
Designed and launched Pom Wonderful marketing site
Lifeform, 2000 – 2002
Co-founder, Chief Operations
Managed sponsor relations, social entrepreneurship programming, mentoring, and event planning for non-profit organizations supporting at-risk youth.
Sapient/Razorfish, 1999 – 2001
Creative Director
Led design strategy and direction for the following clients: Merril Lynch, NTT Data (Japan), MXG, Sony Vaio, Franklin Covey, Honda, Doritos, Polygram, Warner Music, MGM, FOX, Newscorp, Report, Mountain Dew
Boxtop, 1998 – 1999
Art Director (acquired by iXL)
Built prototypes and designed online brand experiences for major music labels, entertainment networks, youth-related products, and technology companies
AOL, 1997 – 1999
Senior Designer – Entertainment Asylum
Entertainment portal design Animation Prototyping Illustration
Lightspeed Media, 1996 – 1997
Senior Designer (acquired by AOL)
Designed, illustrated, prototyped, and animated entertainment portal design and gaming Interfaces to provide new and updated information to the user. The search engine queries the database and generates a list of entries allowing the user to access content related to the current headline.
Interests
Supply chain management, Machine Learning, Automation, and Autonomy, Augmented Reality Integrative Medicine, Health and Human Services, Behavioral Economics, Cryptocurrency, Blockchain, Hydroponic Agriculture, Climate Science, Epidemiology, and Mycology.
Education
BFA Video and Film Savannah College of Art and Design, GA Summa Cum Laude Graduate
MFA School of Visual Arts, NY
UCLA HCI Digital Design + Behavioral Science
Coursera Deep Learning AI